In Trentino arrives Crowdfunding LAB
September 2023

In an economic-financial system where access to credit is increasingly difficult, especially for innovative companies that are just entering the market or are in the process of development, crowdfunding can be a very effective tool for raising money. Relying on crowdfunding, however, requires specific technical skills that are not common for businesses, whether large or small.

The Trentino system, once again, looks ahead and launches Crowdfunding LAB: the new training and coaching programme to guide start-ups, scale-ups and innovative SMEs through the complicated world of crowdfunding. The course, created by Trentino Sviluppo in collaboration with the EUROCROWD network, will start in October and has limited places.   

Are you a Trentino enterprise? Register for Crowdfunding LAB by 3 October >>

Crowdfunding LAB: a three-stage programme

Crowdfunding LAB is a free programme structured in lectures and individual meetings in presence and online that aims to provide companies with the necessary skills to develop, launch and manage their own crowdfunding campaigns. It is structured in 3 phases: training, mentoring and coaching.

PHASE 1: Training

During the training phase, a general overview of the distinctive features and mechanisms behind crowdfunding is provided.  At the end of this first step, which will take the format of two days of in-person lectures, participants will create an initial action plan on how to integrate crowdfunding into their business development strategy.

PHASE 2: Mentoring

The mentoring phase consists of 5 vertical online short sessions dedicated to specific topics such as preparing communication material, combining crowdfunding with other funding sources and studying the sustainability of the project.

PHASE 3: Coaching

The process ends with the one-to-one support phase, characterised by one-hour individual sessions with the companies. The planned outputs of this final phase are a SWOT assessment of the company's readiness for crowdfunding and the definition of a clear strategy leading to the actual launch of a campaign. Included in the strategy are the finalisation of the company materials required by the various platforms, a test pitching session and the development of validation strategies to be used in the pre-campaign phase.

Crowdfunding LAB: a project by Trentino Sviluppo and EUROCROWD

Trentino Sviluppo

Instrumental body of the Autonomous Province of Trento which supports the economic growth of the territory and its enterprises. It is a member of the EUROCROWD Italian Strategic Group, a multi-stakeholder working group set up with the aim of fostering the emergence of a strong crowdfunding ecosystem in Italy, bringing together universities, public bodies, private foundations and trade associations.


A network of professionals implementing initiatives to innovate, promote and protect the European crowdfunding industry as a key aspect of innovation in alternative finance and financial technology. Its members include European crowdfunding platforms, public institutions, research institutes, universities and private companies involved in the development of the crowdfunding industry.