In an economic-financial system where access to credit is increasingly difficult, especially for innovative companies that are just entering the market or are in the process of development, crowdfunding can be a very effective tool for raising money. Relying on crowdfunding, however, requires specific technical skills that are not common for businesses, whether large or small.
The Trentino system, once again, looks ahead and launches Crowdfunding LAB: the new training and coaching programme to guide start-ups, scale-ups and innovative SMEs through the complicated world of crowdfunding. The course, created by Trentino Sviluppo in collaboration with the EUROCROWD network, will start in October and has limited places.
Crowdfunding LAB: a three-stage programme
Crowdfunding LAB is a free programme structured in lectures and individual meetings in presence and online that aims to provide companies with the necessary skills to develop, launch and manage their own crowdfunding campaigns. It is structured in 3 phases: training, mentoring and coaching.
PHASE 1: Training
During the training phase, a general overview of the distinctive features and mechanisms behind crowdfunding is provided. At the end of this first step, which will take the format of two days of in-person lectures, participants will create an initial action plan on how to integrate crowdfunding into their business development strategy.
PHASE 2: Mentoring
The mentoring phase consists of 5 vertical online short sessions dedicated to specific topics such as preparing communication material, combining crowdfunding with other funding sources and studying the sustainability of the project.
PHASE 3: Coaching
The process ends with the one-to-one support phase, characterised by one-hour individual sessions with the companies. The planned outputs of this final phase are a SWOT assessment of the company's readiness for crowdfunding and the definition of a clear strategy leading to the actual launch of a campaign. Included in the strategy are the finalisation of the company materials required by the various platforms, a test pitching session and the development of validation strategies to be used in the pre-campaign phase.