HERITAGE

TRENTINO, THE PERFECT TRAINING CAMP

High standard sport and tourist facilities, fresh air, amazing landscapes and high quality organisation; these are the main factors leading some of the best international and Italian football team spending their summer pre-season training camp in Trentino. 

Summer training camps dedicated to young supporters that can train together with their favorite players, fan villages set close to football fields to welcome supporters, social events taking place in the main square of the hosting locations, gadgets and official supporter kits’ shop, huge organisational efforts are pulled together to take care of all the side aspects and events a training camp implies. Football clubs, are hosted for free or with special fares, also obtaining rich sponsors and positive outcomes on their merchandising activities. Maurizio Rossini, Marketing director at Trentino Sviluppo spa- department of tourism and promotion, highlighted how its staff is focused on these activities, guaranteeing high quality services also thanks to the support of the hosting communities, local tourist actors and volunteers.

Trentino is now recognised as a brand linked to famous Italian and European clubs. Trentino brand and its butterfly is present in many stadiums and on the official websites of the football societies this territory partners with. An example of this successful strategy is summer Bayern-München’s 2013 pre-season training camp in Riva del Garda and Arco. About 500 thousand German supporters each year choose Dolomites as holiday destination and, not by chance, since 2010 Bayern spends its training camp in Trentino. This year, the German team won the Champions League attracting even more supporters, in Trentino. Bayern München’s coach Pep Guardiola gave his praise to Trentino’s organisational skills and high quality facilities in front of about 300 journalists and TV coming from all over the world, announcing his team 2014 summer pre-season training camp once again in this territory.

Thanks to this approach enhancing the rich resources of the territory, both in terms of human, organisational and natural capital, football and, more in general sports, can be a volano for business and economy. 

Bayern München's summer training camp

Trentino is the ‘summer residence' of the Bayern München, Germany's top soccer team. Read full article

FC Inter Summer Training Camp

For the third year in a row FC Internazionale chose Trentino and its Val Rendena as pre-season training camp. The internationally famous football team will spend two weeks in Pinzolo taking advantage from its sport and tourist infrastructures and from the clean air of Trentino. Read full article

SSC Napoli Summer Training Camp

Napoli team spent its summer pre-season training camp in Dimaro, Val di Sole, Trentino confirming its preference for this territory. The famous Italian football major leagues stay for about two weeks in Dimaro arriving on July 13 and leaving on July 26. Read full article

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